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This is a truism for all old-school operators and entrepreneurs. It’s the key to my success and arbitraging attention in the moment we live. Henry ford wasn’t thinking about his “ideal consumer” he was selling cars. To anyone and everyone who could afford the American dream.
The fact of the matter is, you don’t get to dictate where the market places it’s attention. You don’t get to decide whatever 13 to 25 year olds want to do with their hair, their clothes, their bodies, their cell phones, their friends, their time, their money. You just have to observe and react.
If every 14 year old in America spends 8 hours a day on Snapchat or Musical.ly or Instagram, you don’t get to decide. You just have to accept the facts. You have to accept that truth.
And if you are intelligent, and you understand that you have no control over THE MARKET, then you begin thinking about where the potential upside is. There’s nothing I can do about the fact that people like taking selfies. Now, as I contemplate that, what would be a good business idea to arbitrage that opportunity? That is exactly how Snapchat was born. It’s the truth and there’s nothing you can do to stop it.
There’s a funny thing about the 1940’s and 50’s and 60’s that I’ve really come to admire about the past. It’s the relentless respect and belief in the power of people. In 2017, all I hear is doomsday and climate change and pessimism around how the internet has ruined human interaction.
The people of the past, who survived wars, and famine, and economic depression, and life without electricity and the internet and cell phones, had an enormous amount of positivity and belief in the power of the people. It was the factory that made Ford, not the CEO. It was the people that helped define this country and economy. It’s the people that have solved every great problem and challenge we have come to face. It’s the people and optimism plays a big part.
A lot of you confuse my energy and my bravado and competitiveness with a lack of respect. I have enormous respect not only for my contemporaries but also the past. The truth is you can compete and still respect others. You can be the best and still want others to win. Nowadays competition is vicious. All of you keyboard warriors tearing others down just doesn’t make sense.
It’s the lunch pale work ethic which correlates to tremendous hard work and grind. It’s the mentality that 9:00 to 5:00 is not going to cut it. If you have real ambition, all you were considering is how can I have clothes on my back, and a meal in my stomach. A Roof over my head and that’s it. It’s the fundamental truth. I don’t need anything and I don’t want anything other than the results. I want the work, the hustle, the process and the journey.
I don’t want the bling bling or followers on Instagram to be my “success.” That mentality is broken. I don’t need rims, I don’t need luxuries, I don’t need the newest pair of sneakers.
That’s the old school mindset of 1940. Got it?
The world we’re soon to see:
I think the traits that put me ahead in a 2040 timeline are as follows:
So many people are worried about how Twitter and Snapchat and Instagram ruined the world. I’m the complete opposite. I embrace it. I can’t wait for the world of VR and AR and contact lenses with 24/7 information. The world is going to be begging for the days of selfies and emojis.
The youth are the future of everything. They are the future of business, of society, of law and of government. We better pay attention, and empower them to be the best that they can be.
My hope is that we lose the sentiment of age makes a difference in skill. Their are plenty of 22 and 24 and 26 year olds in my office right now that work harder and smarter than some of the 50 year olds I know. It’s just the truth and we are going to continue to see this trend adopted in the marketplace. You can’t deny results.
This is why I’m spending an ungodly amount of time putting up content. Seven, ten, twelve, fifteen, thirty times a day. Putting out content on a daily basis at scale across every social network is a 2040 move. I believe everybody will do that.
It’s circling back to the 1940’s way.
I think a lot of people are stuck in the political climate right now and don’t believe in people. I’m a very big believer in the human race, we’ve overcome so many adversities. I feel that every generation thinks like this and that this is it, it’s over, we screwed it up. I just think that optimism around the human race is a 2040 move.
I believe we will find a way.
Also published on Medium.